Trollhauser realizes campaign for Stiftsschule Engelberg
The Lucerne-based text agency Trollhauser has created a campaign for the Engelberg Collegiate School that strikes a fresh and direct note.
Martin Rutishauser is no stranger to Engelberg. As co-owner of the Lucerne-based text agency Trollhauser, he already designed and wrote the text for the brochure celebrating the 900th anniversary of Engelberg Abbey in 2020. "This tone, this lightness, hit the mark very well for the monastery and delighted the readers," explains Claudia Heil, Head of Marketing at Stiftsschule Engelberg.
For the Stiftsschule campaign, Rutishauser called in graphic designer Hampi Krähenbühl from Werbetypografik Fürigen NW. Together they presented two versions, one with an image and one purely typographic. Stiftsschule opted for the version without an image. "I also liked the typographic one better, it has more tonality and there is enough white space," explains Krähenbühl.
The first ad is in the March issue of Parents magazine Fritz and Fränzi appeared. From mid-March to mid-April, advertisements also appear in the NZZ on Sunday as well as in the Sunday newspaper; additionally, display advertising runs online. The advertisements and banners direct via QR code to a Landing pagewhich also ensures measurability.
