Trio and the Freiburg public transport company for exemplary behavior
To make public transportation more pleasant for all users, the Fribourg Public Transportation Authority (TPF) is launching a communication campaign designed to raise passengers' awareness of the importance of respectful behavior.
For the campaign, Agence Trio designed a series of posters and animations. Cartoons caricature inappropriate behavior such as over-loud conversations, litter left behind or feet up. The subjects are complemented with the slogan "Who would have thought that little things can be so important." The campaign can currently be seen in TPF's transportation and sales outlets.
Responsible at Agence Trio: Michael Kamm (CEO), Florence Genoud (Account Manager), Nicolas Bonvin (Art Director), Sandrine Vuille (Copywriter), Pascal Bigler (Desktop). Responsible at TPF: Julie Reuteler (Communications Manager).
