"Time to Shine: Foundry and Contcept make Zurich HB smile
On Tuesday, Orbit collected 56,521 smiles and about 140 video performances from passersby at Zurich Central Station. The idea and execution were the work of the agencies Contcept Communication and Foundry.
People rarely smile in Zurich? Orbit was able to disprove this prejudice with the "Time to Shine" campaign at Zurich's main train station. For twelve hours, the smiles of passers-by were collected. The picture taken via Photo Booth was then shown on a 26 square meter LED screen. In total, Orbit collected 6521 smiles. In addition, passers-by were able to shoot a short video of themselves, which was also broadcast - around 140 people went to the video box.
The campaign was accompanied by TV presenter Pät Schreiber. The idea, concept and execution came from the agencies Contcept Communication and Foundry - both with offices in Zurich and Berlin.
