Ticino Turismo and Walder show the trend colors in autumn
For the first phase of this year's fall campaign, Ticino Turismo is entering into a cooperation with the Walder company. Based on the Colori-del-Ticino concept, the two brands present the trend colors for fall 2023. Zimmermann Communications is responsible for the implementation.
The three fall colors Ticino Chestnut Brown, Gandria Olive Green and Mogno Marble White form the basis of the collaboration. For each of the three colors, Walder has selected a range of shoes and accessories in matching colors.
In a variety of measures, consumers can discover the trend colors and be inspired - whether for discoveries in Ticino or in the Walder range.
In the Walder stores, attention is drawn to the cooperation on the presentation tables, in the shop windows and on digital screens. In addition, Gazosa Fizzy is available for customers in the Walder Lounges.
A multi-day storytelling format on Instagram shows the trending colors, their history and their derivation for the latest Walder collection. Also part of the digital strategy is a quiz and special e-newsletters to selected target groups. They all lead to a Landing page, which is the center of the campaign.
The cooperation takes place in all 26 Walder branches in German-speaking Switzerland.
Responsible at Ticino Turismo: Manuela Nicoletti (Director of Marketing). Responsible at Schuhhaus Walder: Sabrina Meier (Marketing Manager), Stella Kizildag (Marketing Manager), Eliane Fehlmann (Marketing Specialist). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Sonja Zimmerli (Digital Art Direction), Christoff Strukamp, Sonja Zimmerli (Text), Sonja Zimmerli, Rolf Zimmermann (Project Management), Rolf Zimmermann (Overall Responsibility, Strategy and Media).
