Thjnk Zurich and Denner help avoid wine faux pas
Denner's digital wine advisor helps customers choose the right wine. Thjnk Zurich promotes the advisor with two commercials.
You can simply enjoy a good wine for yourself. Or - if you want - you can also philosophize about it at length. In the process, words often come up that you don't understand as a simple connoisseur, because wine science is almost a language in itself. Thjnk Zurich uses this fact to promote Denner's new digital wine advisor with its various functionalities.
Two spots each show a protagonist in her world of thought, in which she tries to understand the wine language quite innocently and to assign the terms - she only succeeds in a slightly absurd way. But that doesn't matter, because the wine consultant from Denner helps you find the right wine: On the one hand, you can create your own enjoyment profile and get suggestions for the right wines for your specific taste. On the other hand, the wine consultant helps with one of the most important questions in the wine universe: Which drop goes with which food? With the wine consultant, laymen should also benefit - and be able to avoid possible pitfalls.
The spots will run on TV and the web from now until the new year.
Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Adrian Merz, Samuel Wicki (Creative Direction), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). Responsible at Zweihund Film: Jonas Meier (Director), Mike Raths (Postproduction), Daryl Hefti (Camera) Niels Vije (Producer); Tonstudios Z (Sound Studio).
