Thjnk Zurich launches new communication platform for Edelweiss
Everyone has a wish list of destinations and vacation activities in their mind. For the new Edelweiss communication platform, Thjnk Zurich was inspired by the largest travel diary: social feeds.
Social platforms have long since become an inexhaustible source of inspiration. Thjnk Zurich has combined this "vacation catalog" with the traveler's battle cry: "Been there. Done that." The result is a campaign whose mechanics can be used to illustrate not only the wide range of destinations offered by Edelweiss, but also the wealth of activities on site.
The campaign includes posters, advertisements, digital and social media implementations.
Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Monika Blaser (Marketing Communications), Andreas Meier (Corporate Communications). Responsible at Thjnk Zurich: Alexander Jaggy (Managing Director Creation), Andrea Bison (Managing Director Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Angela Cristofari, Andrea Staub (Project Management), Lena Hopfmann (Digital Project Manager). Partner: Viola Riesen, Stefanie Mayer (Mediaschneider), Sam Sherbini, Marco Zimmerli, Ralf Brändli (Front Digitalmanufaktur).
