Thjnk Zurich stages a cinematic case from space for Edelweiss Air
Starting this year, Edelweiss has been the official sponsorship partner of the «Allianz Cinema» open-air movie theater in Zurich and Basel. Thjnk Zurich developed and produced three commercials specifically for this occasion.
Many classic film locations are located in the Edelweiss destination universe. A fact that inspired Thjnk Zurich to create a series of commercials: In a spectacular zoom, the camera races from space towards a very specific spot on earth where a blockbuster was filmed.
The films were combined into a single tracking shot with the help of drones and satellite images. The fall from space is accompanied by Gioacchino Rossini's overture from "La gazza ladra".
Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Corinne Römer (Senior Manager Marketing, Partnerships & Events). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Mirjam Birrer (Project Management), Thomas Nabbefeld, Caroline Walczok (Film Producing). Responsible at Boutiq: Sebastian Harms (Director), Chantal Gugger (Executive Producer), Annina Luchsinger (Producer), UKO (Sound).
