Thjnk Zurich promotes Edelweiss long-distance routes with a typographic twist

The prices of Edelweiss long-haul flights include free transportation of sports equipment. To dramatize this benefit, Thjnk Zurich resorts to a typographic twist.

4-edelweiss-havanna-t

Sports objects such as a surfboard, scuba tank, golf bag or paddle have been incorporated into the destination names. Edelweiss is advertising the range of long-haul flights with a range of poster and banner motifs, which will be in use from August 21.

Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Monika Blaser (Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy (Managing Director Creation), Andrea Bison (Managing Director Consulting), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Isabelle Akermann (Planning Director), Angela Cristofari (Project Management), Volkan Dege (Digital Project Manager), Florian Schaar (Digital Creative Direction), Gianluca Coscarelli (Digital Art Direction). Responsible at Media Schneider: Viola Riesen (Consulting Interactive).

More articles on the topic