Thjnk Zurich: When ants steal your Denner shopping
In the current advertising campaign for Denner, Thjnk has an ant colony hauling Denner products. The aim is to show that when you shop at Denner, you get more for your money.
The current image campaign by Thjnk Zurich shows that you get more for your money at Denner than elsewhere - with the help of ants. In the main film, the strongest animals in the world do not carry leaves and twigs in their anthill, but a variety of Denner products. On their adventurous journey with the sometimes very heavy products, they encounter various obstacles - roads, sidewalks, they even have to pass a sleeping guard.
The products in the film were all shot "in-camera" using a specially constructed rail system. Only the ants themselves were incorporated in post-production.
The film will be shown in cinemas, on TV and online in various versions and lengths. The crawling heroes will accompany Denner's communication again and again. They will also present the weekly campaigns and advertise specific products and promotions in short formats.
Responsible at Denner: Lajos Vizner (Head of Marketing Communications a.i.), Pascal Trütsch (Head of Marketing Communications); Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Xenia Marty, Moritz Houmard (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist, Andrea Häfliger (Consulting), Benjamin Calcott (Agency Producing), Gordon Nemitz (GF Strategy); External partners:inside: Bart Timmer (Director), Robbie van Brussel (DoP), Czar Film (Production), Andrej Gontcharov (Editing), Post Office Amsterdam (Visual Effects & Music Composition), DubDub (Sound Design), JBW Media (Media).
