Thjnk Zurich literally puts down Denner products
In terms of communication, the year 2023 at Denner will be dominated by promotions. The discounter runs over 200 of these every week. Thjnk Zurich is now dramatizing this with another campaign.
After the promotions in early summer were celebrated with heavily reduced products in a heavily reduced illustration style, they are now downgraded - literally: Iconic products that Denner has in stores are downgraded so much that they only protrude into the picture at the bottom edge of the subjects. For once, only a small amount of space on the poster is used to achieve an even greater effect.
A total of 15 products from the fresh produce, beverages, food, hygiene and snacks segments have been discounted. These can be found on posters in all cantons and national languages as well as in Denner stores.
Responsible at DennerRémy Müller (Head of Marketing Communication & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communication). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (Creative Director), Lukas Amgwerd (Creative Director), Lukas Frischknecht, Lukas Wietlisbach (Art Director), Tobias Röben (Text), Josephine Jeanguenin (Graphic Design), Andrea Bison (Consulting), Cornelia Nünlist, Linda Zaugg (Consulting), Gordon Nemitz (Strategy). External partners:inside: Detail (Production), JBW Media AG (Media).
