Thjnk Zurich: Beat Feuz promotes fast WiFi from Sunrise
To promote the high speeds offered by the telecom provider Sunrise, Thjnk Zurich is featuring a testimonial from someone who knows a thing or two about speed: ski racer Beat Feuz.
With intelligent Connect Pods, telco provider Sunrise ensures that customers can access the Internet at top speed in every corner of their homes. To promote these perfect WiFi results, a testimonial was chosen that knows all about top speed: Beat Feuz, the Swiss ski racer with the most podium finishes in World Cup downhill races.
With the choice of testimonial, the campaign comments on the events of the current World Cup season, which Sunrise is closely following as the official main sponsor of Swiss-Ski. The Emmental native retired from professional sports after the races in Kitzbühel in January 2023.
Thjnk Zurich's campaign plays out of home, digital out of home, online ads, social media and break ads on TV throughout Switzerland.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand Development, Consumer Marketing & Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Marketing Manager), Marc Halm (Digital Marketing Manager). Responsible at thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Artur Deyneuve (Creative Direction), Maira Weidmann (Text), Fabian Esslinger, Luca Stancheris (Art Direction), Lea Scherz (Graphic Design), Andrea Bison (GF Consulting) Claudia Ziltener, Anoushé Dastmaltschi (Consulting), Gordon Nemitz (GF Strategy). External partners: VisualEyes (production), Lennart Ritscher (photography), Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky, Sir Mary: Kevin Schaelchlin, Sira Wengi, Marion Nicolaus, Fabian Habisreutinger, Rahel Ruf (media), thjnk 24/7, RTK (implementation).
