Thjnk and CKW rely on aliens again

With three new stories about two helpless aliens, Thjnk Zurich is continuing the successful employer branding campaign from 2024 for CKW.

In 2024, Thjnk Zurich launched an employer branding campaign for CKW featuring two helpless aliens. The overburdened aliens rely on the support of CKW professionals for all their technical problems.

According to the agency, the campaign with its humorous stories was able to "significantly increase" CKW's appeal as a potential employer among the target group. This is why the campaign is being continued this year: three more films promote the ICT job profile, young talent with a focus on apprenticeships and the compatibility of job and family thanks to part-time work. This time, two CKW employees discover new skills and hobbies of the aliens and even get to know the one-eyed offspring.

The three new films will be shown together with the existing films and have been available on all common social media and online channels since Wednesday.


Responsible at CKW: Roman A. Müller (Head of Marketing & Communication), Heidi Boss (Head of Branding & Sponsoring), Josef Schumacher (Head of Content Marketing & Storytelling), Carlo Schenker (Head of Digital Marketing & Experience), Rebecca Keller (Squad Lead Talent Acquisition), Laura Odermatt (Digital Marketing Manager), Mariagrazia Panzarella (Digital Marketing Manager), Michael Schönberg (Senior Product Owner Website), Raphael Mueller (Senior Graphic Designer), Celine Müller and Joel Stocker (Mediamatics Apprentices). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Mara Schwegler (Art Direction), Andrea Bison (GF Consulting), Andrea Häfliger, Cornelia Nünlist, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Benjamin Calcott (Agency Producing). External partners: Brand film: Benjamin Brettschneider (Director), Dominic Kamp (Producer), Post Production: Infected. Sound design: Hofkapellmeister. Media planning: Salz & Water: Christian Schickler (Managing Partner), Raffael Gava (Consultant).

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