The PR Factory: New campaign for police info site
Through "Card Security," the police are raising awareness about credit card fraud. The PR Factory has launched a new campaign for this initiative, complete with a new website.
With the initiative "Card Security" the police provide information about debit and credit card fraud and tell people how they can protect themselves. Perpetrators are constantly inventing new scams, and since Corona, they have increasingly been using the Internet. This makes regular prevention work in this area all the more important - and, appropriately, a new fall campaign from the Zurich agency The PR Factory.
In it, representatives of the police from all language regions speak directly about their experiences with such crimes and provide helpful tips for safe handling of debit and credit cards. The campaign is being promoted on various online and social media channels.
Focus on the perspective of the police
While the focus of the last two campaigns was on the victims of card crimes, this time the aim is to deliberately show the police's point of view. What experiences have the police had with such offenses? Is it worth filing a complaint? How high are the crime totals? The new website also goes live with the launch of the campaign. This is more intuitive and modern in appearance and supplements the content with videos, a quiz and helpful tips.
Police: Rolf Nägeli, Zurich City Police; Bernard Vonlanthen, Fribourg Cantonal Police. The PR Factory: Andrea Miolo-Eberhard (overall management), Christine Raschle (conception, consulting, project management), Patricia Isabel and Dali Schmucki (graphic design, video production and realization).
