The PR Factory launches new protein snack for Albert Spiess
Albert Spiess, a manufacturer of Bündnerfleisch, is launching a new protein snack called My Energy Beef. The PR Factory is supporting the product’s market launch with various communication initiatives.
Communications agency The PR Factory realized the campaign for Albert Spiess to launch the new dried meat sticks My Energy Beef. The slogan "The protein kick for in between" sums up the advantages of the product: Thanks to its high protein content, My Energy Beef offers consumers the energy they need after sports or in between meals. The product is available from several Swiss wholesalers.
Andres Ambühl
Andres Ambühl, long-time Swiss national ice hockey player and captain of the HCD, volunteered as a testimonial for the campaign. The sportsman from Graubünden has a personal connection to My Energy Beef: The sticks, which resemble Bündnerfleisch, remind him of his childhood, when his family used to dry meat themselves at home. As an athlete, he also knows the importance of protein for building and maintaining muscle mass. "I often have the sticks with me as a snack," says the professional athlete.
The market launch of My Energy Beef is accompanied by various communication and POS measures such as advertisements, publicity reports, sales boxes, bulk displays and beach flags. The basis for the visual appearance is the packaging, which was originally designed by the Clus agency.
Responsible at Albert Spiess: Erwin Brägger (Head of Marketing/Overall Responsibility). Responsible at The PR Factory: Andrea Miolo-Eberhard (overall responsibility), Anja Dobes (consulting, project management, concept, text), Christian Pérez/Sina Gelin (design). Responsible photography: Luca Fasching, Fasching.
