The House pedals for the Zürcher Kantonalbank
Zürcher Kantonalbank promotes sustainable mobility as the main sponsor of Züri Velo. With the campaign for this, The House rode a pioneering path to put the city on the saddle.
It was a great bike summer. Not only because of the weather: In April 2018, the new bike rental system "Züri Velo" was launched with high-quality e-bikes and bikes at initially 30 stations. The launch was a great success.
The Zürcher Kantonalbank commissioned The House to get the city on its bike. The campaign developed for this purpose then quickly got Zurichers rolling. Among other things, the agency pioneered Aymo, the most precise location-based mobile targeting in Switzerland.
Such location-specific targeting had not been possible before: The trigger that users were effectively activated at a distance of only 100 meters from the nearest Züri Velo rental shop led to very high click rates thanks to greatly minimized wastage, qualitatively valuable traffic on the landing page, and high involvement. With an advertising pressure of 2.5 million delivered ad impressions, a total of 684,000 Zurich residents were reached.
In addition to print, posters, ePanels, eBoards, Twitter and YouTube, the campaign was accompanied by a competition on Facebook and Instagram, which also triggered a high level of awareness. There, too, it was all about locations: users could win a ZKB annual subscription to Züri Velo with their pictures of the most beautiful places in Zurich.
The campaign is also sustainable in its implementation, because Zürcher Kantonalbank also broke new ground in design with The House: With the illustrations in flat design, individual elements can be easily replaced later depending on the theme or season.
Responsible at Zürcher Kantonalbank: Annina Krauer (Project Manager Campaign Management), Michelle Mehr (Junior Art Director), Mark Saint (Project Manager Sponsoring), Charlotte Kienzle (Project Manager Touchpoint Management & Innovation), Alexandra Rahm (Project Manager Touchpoint Management & Innovation). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Direction Text), Carolin Widemann (Art Director), Stephan Suter (Media Director), Verena Hofmann (Senior Media Consultant), Luzian Storrer (Senior Media Consultant), Daniel Nussbaumer (Senior Media Consultant), Nadine Vasella (Senior Consultant), Illustration: Photoby Berlin.
