The House for Hotelplan: "Almost perfect vacations. Tested by experts."
Only those who have already experienced everything on vacation can truly understand what makes a vacation nearly perfect and advise customers accordingly. That’s why, in the latest campaign from The House, Hotelplan’s travel advisors are experiencing firsthand what tourists encounter on their vacations.
In three elaborately produced and exclusively online spots with a strikingly artificial look, Hotelplan travel consultant Walo Voyage is subjected to extreme vacation situations by expert Dr. Petra Perfekt. He performs bravely in three test areas for each product range - on a cruise, a beach vacation or a trip to Scandinavia.
The commercials once again pay tribute to the campaign slogan "Almost perfect vacations", which The House created back in 2016 and continues to use (Werbewoche.ch reported). In addition, 9 cutdowns were edited from the three regular versions of the films and used as teasers.
Responsible at Hotelplan: Kurt Eberhard (CEO), Manuela Byland (Marketing Services Director), Vivienne Merz (Marketing Planner Social Commerce). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Roger Dobmann (Senior Art Director), Laura Jaggi (Graphics), Nadine Vasella (Senior Consulting). Movies: It's us Media, Berlin (production), Noël Dernesch (director).
