The Brandpower launches image campaign for Energie 360

In the new image, the "360 degree" takes on the leading role and shows, among other things, that families, businesswomen or businessmen, but also the coming generations can trust and, above all, rely on the all-round advice of Energie 360. The "360 degrees" is the essential component in the company's name and also directly symbolizes the core competence: with Energie 360, all-round, rely on the right energy. 

The image campaign was developed and implemented in close cooperation with the Communications and Policy department, headed by Rainer Schöne, Member of the Executive Board, and Daniela Mininni, Head of Communications, and the Swiss agency The Brandpower.

"The overriding goal was to generate more awareness in the various target groups and to show what Energie 360 stands for," says Daniela Mininni, summarizing the task in one sentence. In this way, the "360" puts the company at the center of communication in interaction with its services and products.

In addition to the classic image motifs and online advertising, children also have their say in short films describing what renewable energy means to them and what role energy plays in their lives. The image campaign runs across several channels and is intended to do one thing above all: raise society's awareness of the "right" energy and demonstrate directly that Energie 360 can implement sustainable energy solutions today for a world of tomorrow.

Ralph Aichem, managing director, creative director and strategic brand planner at The Brandpower, underscores the overarching goal of the image campaign: "In the end, there can only be one future: a sustainable one. For that, you're allowed to communicate a little louder."

In four days of production, a total of 10 individual motifs featuring adults and children were created, along with additional short films for social networks and a making-of. The image campaign can be seen on posters, ads, online and on LED screens.