Teil.ch creates online campaign with quiz for SuvaRisk
The SuvaRisk campaign by Teil.ch shows that recovering from an accident can be expensive. Accidents can not only cause great suffering, but also incur high costs. Thanks to their premiums, Suva customers are protected from the costs of an accident.
Teil.ch was commissioned by Suva to implement the online measures as part of the SuvaRisk campaign. The core of the online campaign is a Landing page with quizwhich tests and imparts knowledge on the subject of occupational and non-occupational accidents in a fun way. Participants also have the chance to win attractive travel vouchers. The game takes up the story from the campaign's TV commercial. In it, an accident victim in hospital has to throw money into vending machines to keep them running.
To promote the online quiz and complement the campaign, the Zurich agency also implemented an online banner campaign that will be used throughout Switzerland. The trilingual campaign can be seen from September 4 and runs until October 8, 2017.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Ralph Heidemann (Head of Communications Risk), Julia Thalmann (Consultant Digital Campaigning). Responsible at Teil.ch: Alain Zeiter (Concept, Consulting), Martin Zeiter (Creative Director), Sabine Gerhards (Interaction Design)
