Team Farner Switzerland: How entrepreneurs benefit from the extensive UBS network
The new advertising campaign for UBS, designed by Team Farner Switzerland, is intended to convey the reassuring feeling that you are not alone when it comes to the critical issues facing your business.
Whether it's a shortage of skilled workers, supply chain optimization, foreign expansion, succession planning or other entrepreneurial challenges: UBS helps entrepreneurs - with its own expertise, but also by networking with other entrepreneurs with similar issues. The new advertising campaign, designed by Team Farner Switzerland, conveys the good feeling that you are not alone when it comes to business issues that make the difference. Instead, there is always someone in the UBS network who has already mastered similar issues.
The current initiative combines regional networking events, "Swiss Growth" talks, SEF event platform presence, conference booth, content marketing, advertising and various B2B formats with which UBS is committed to even stronger networking among entrepreneurs. The advertising campaign will be played out via digital media, social media, print ads, UBS branches, regional events and trade fair booths.
Responsible at UBS: Aydin Sahin (Head Marketing Region Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Management), Lucia Rutishauser (Project Manager Strategic Initiatives), Andrea Vetsch (Head Regional Marketing Zurich), Dania Vogel (Head Moving Images), Patric Møller (Head Digital Marketing), Joël Frey (Head Content Marketing & Dialog). Overall responsibility for concept, creation & realization: Team Farner Switzerland; Film and photo production: Maremonti Production GmbH: Katrin Schnyder; Emeis Deubel GmbH: Konrad Florian Emeis, photography: Peter Funch, DOP: Damian Derungs.
