TBWA\Zurich solves the button in the intestine for Biomed
To communicate the Swiss market launch of the latest probiotic "SymbioPro Caps", TBWA\Zurich is taking an unconventional approach to pharmaceutical advertising on behalf of Biomed.
Everyone knows that even minor intestinal upsets can quickly distract the mind from work, a date or relaxing vacations. Since communication in the pharmaceutical sector all too often follows the same pattern, TBWA\Zurich has taken a somewhat more unconventional route for the market launch of the SymbioPro Caps nutritional supplement. Instead of showing people holding their stomachs with distorted facial expressions, TBWA\ has them tell little stories about the learned shape of their intestines.
The cross-media campaign promotes the latest Biomed product "SymbioPro Caps", which supports the digestive tract.
Responsible at Biomed: Kathrin Kappeler (Product Manager), Thomas Schlecht (Head of Marketing). Responsible at TBWA\Zurich: Manuel Wenzel, Tizian Walti, Angelo Sciullo, Bettina Klossner, Isabelle Benz, Lisa Bolte (creation), Marija Suvajdžić, Sabrina Iseli (consulting), Fabian Gassner (illustration).
