TBWA\Zurich promotes Davos Klosters Tourism away from the snowy slopes
With its latest winter campaign for Davos Klosters, the TBWA\Zurich agency shows that the destination has almost too much to offer.
Can there be too much of a good thing? The current winter campaign from TBWA\Zurich for the destination Davos Klosters is intended to show that this can happen.
With sporting action, après-ski and varied gastronomy and a guest program for the whole family, vacation guests in Davos Klosters are served the full range of winter activities and experiences.
The campaign communicates this lavish offer in an unconventional way - away from the "Winter Wonderland" principle usually associated with campaigns by Swiss winter sports destinations.
Three campaign films show how a pubescent teenager, a snowboarder in love and a visibly exhausted lover have a hard time coping with all the offers.
The commercials, which were all filmed on location, will address the respective target groups over the next few months in various lengths and formats as online videos - OLV and social media.
Responsible at Davos Klosters Tourismus: Roger Manser (Head of Marketing & Sales), Samuel Rosenast (Head of Communications), Giulia Monigatti (Marketing / Product Management). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Stéphanie Seematter, Marco Kamber (creation), Sina Gelin, Marcel Maegerle (consulting), Stephan Sliwensky (media). Production partner: Farbfilm Studio: Laurent Arber (Producer), Greg Bray (Director), Christian Datum (Dop), Dennis Karsten (Edit), David Haisch (Casting), Jingle Jungle AG (Sound).
