TBWA\Zurich and Coop are on the trail of the Easter bunny

An Easter without a bunny is unthinkable. But what happens when it disappears from the face of the earth just before the festivities and can no longer be found? The Easter story concocted by TBWA\Zürich was staged with sensitivity and humor by the directing duo Fröhlich.

Whether Hoppel the Hare will actually return in time for Easter and how Coop's extensive Easter range will sweeten the waiting time will be revealed on TV and online from Monday. The campaign will be rounded off with further online advertising material, various POS measures, an Easter app game and print advertisements.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communication), Vanessa Finzer (Head of Advertising), Lukas Schwarz (Head of Own Brand Advertising/Image), Maryline Hermann, Patrizia Sigg (Project Management Own Brand Advertising/Image), Florian Lanovic (Head of Social Media/ Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Joachim Von Allmen (Head of POS Advertising), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Media). Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Sabrina Brandenburger, Mark Taylor, Jan Krohn, Naomi Gulla, Susanna Fill, Wolf Gärtner, Michael Kathe, Maude Mahrer (creation) Ilenia Peluso, Esther Ortega, Verena Rainer (consulting). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (Media Planner), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Gabi Benz (Line Producer), Mirjam and Lukas Fröhlich (Director & Editor), Jan Mettler (Cinematographer), rnfdesign (Production Design), Pana Argueta/nhb studios berlin (Grading), DubDub Studios (Sound Design & Voices). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Manager). Responsible at Cover Media: Angelina Belintani (producer), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (recording studio, voice recordings).