TBWA\Zurich sends the bumblebee Tschilli out again for Coop

Spring is here! Even with the bumblebee Tschilli, which we already know from the Last year's barbecue campaign know. In Coop's new TV commercial, the bumblebee doesn't miss the opportunity to take a closer look at the various collectables on the wooden table. The bumblebee is supposed to enchant all the collectables in the new Coop spring promotion. This also includes a gym bag incl. textile pens, a pot set with herb seeds and a set of jars.

TBWA\Zurich created the promotional spot with a springtime flair together with Shining Film and Postoffice Amsterdam. The agency also designed the basic elements for the advertising material, which Valencia Kommunikation put together into a comprehensive 360° package. This included print advertising media such as a collector's booklet, advertisement and poster adaptations and in-store advertising media as well as online advertising media such as Google Ads and app banners. Valencia Kommunikation implemented all online and offline measures, creating a consistent overall image for the spring promotion.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotions/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotions/Sales Promotion), Florian Lanovic (Head of Social Media/Campaigning), Lucas Bieler (Project Manager Social Media/Campaigning), Michel Bannier (Project Manager Social Media/Campaigning), Jasmin Häring (Project Manager Advertising POS Retail), Kathrin Wullschleger (Project Manager Advertising POS Retail), Saara Jeisy (Project Manager Sales Planning/Promotions), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Head of Media Digital). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (media planning), Damiano Vitali (Head of TV), Sven Däschner (Head of Online). Responsible at Valencia Communication: Tommy Schilling, Rahel Reist (consulting), Amadea Waldmann (creation), Linda Voglgsang, Sebastian Refardt.  Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Michael Kathe, Martin Stulz, Katharina Binder, Maude Mahrer, Liv Haegeli (creation), Esther Ortega, Verena Rainer, Karin Schweizer, Lisa Suter (consulting). Responsible at Shining Film: Leonardo Sanfilippo (Executive Producer), Stefan Girtanner (Senior Producer), Nathalie Maibach (Line Producer), Boyo Frederix (Director), Alex Herzog (Cinematographer). Responsible at Postoffice Amsterdam: Boyo Frederix (Postproduction and VFX). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Manager). Responsible at Cover Media: Angelina Belintani (production/casting), Baschi Thommen, Stefan Sommerhalder (recording studio/voice recordings).