TBWA\Zurich, Coop and Tschilli open the barbecue season

For the second barbecue season with the bumblebee "Tschilli", the creatives at TBWA\Zürich have given Coop's barbecue ambassador even more character, speed and emotion: In four fast-paced short stories, Tschilli experiences the various facets of the barbecue summer. The bumblebee learns that barbecue fans barbecue in any weather without batting an eyelid, shows his colors as a football fan, celebrates a vegetarian version of barbecue fun and even proves himself to be a talented musician. Of course, Coop's extensive range of barbecues is also appetizingly showcased in every commercial.

For the four new adventures of the adorable bumblebee, Coop and TBWA\Zurich relied on the same team that successfully introduced the bumblebee in 2023: director Andreas Bruns, the film production company Shining and Hitmill. The CGI team from Postoffice Amsterdam once again breathed life and charm into Tschilli and made her even more expressive. The four 15-second films are part of a broad-based 360-degree campaign on TVC, OOH, DOOH, print, online and at the POS.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Benjamin Reiss (Head of Advertising Promotions/Sales Promotion), Florian Lanovic (Head of Advertising FOOBY/Online Campaign), Stephanie Stähli (Project Manager Advertising FOOBY/Online Campaign), Lucas Bieler (Head of Advertising FOOBY/Online Campaign), Aliza Berndt (Head of Advertising Social Media), Oliver Pursell (Head of Advertising Social Media), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Head of Media Digital). Responsible at TBWA\ Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Susanne Weeber, Mark Levay, Jan Krohn, Bettina Klossner, Michael Kathe, Maude Mahrer, Liv Haegeli, Carla Hauser, (creation), Esther Ortega, Marija Suvajdzic, Daphne Weingartner (consulting) Carolina Alpiger, Toni Rubera (DTP). Responsible at TW Media: Stephan Küng (overall responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Nicole Berger (Online Media Planner), Aaron Salzgeber (Digital Campaign Manager). Responsible at Shining: Leonardo Sanfilippo (Executive Producer), Gabi Benz (Line Producer), Dimitri Siegrist (Junior Producer), Andreas Bruns (Director), Tobias Dengler (DoP), Margit Proebst (Foodstyling), Randy Looser - Atelier Lohmann (Art Department), Moe Bakhshipour (Editor), Patski (Colorist), Kevin Vogel, Nicolas Küng (Onlining). Responsible at Postoffice Amsterdam (VFX): Guy van der Hoop (Producer), Ritchy Wattimena, Alysha Distelbrink, Boyo Frederix, Bram Budding, Bram Vleugel, Anaïs Mesquida, Nick de Leeuw, Tom Schuijt, Delfo Olimpo, Björn Sjöberg, Christos Filippou, Flint Kuijkens (VFX Artists). Responsible at HitMill: Fred Herrmann (Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management), Manuel Gerber (Sound Design "Tonschliff"), Song by Mungo Jerry, Ray Dorset. Responsible at Cover Media: Angelina Belintani (producer), Rainer Ammann (voice recordings and sound design).