TBWA\ and Generali give losers a second chance
With their own lottery, in which Swiss citizens could win a pillar 3a, Generali and TBWA\ reminded the public that lotteries are not suitable for retirement provision.
Hundreds of thousands of Swiss played for the two super jackpots of 150 and 156 million francs in the week before last and last week. Shortly after the draw, Generali invited everyone who had not won the lottery to take part in the Generali draw with their losing ticket and win a Pillar 3a. And thousands followed the call.
The Swiss insurer is now actually giving away a pillar 3a life insurance policy among all those who have not skimmed off the main lottery prize. In this way, TBWA\ and Generali cleverly used the lottery hype around the giant jackpot to place a very serious and important message in an entertaining way. As part of the campaign, print and online and social media were used for activation and a microsite was launched specifically for registration.
Who can look forward to winning a Pillar 3a was revealed in style in a live show via Facebook Live. Moderated by the actress and comedian Stefanie Berger on 08.10.18 at 20h.
Responsible at Generali: Mike Fuhrmann (Chief Marketing & Customer Officer), Margrit Zwimpfer (Head of Brand & Proposition Marketing), Ilenia Peluso (Proposition Marketing Manager), Doris Jaussi (Proposition Marketing Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Bruce Roberts (Creative Directors) Tizian Walti, Angelo Sciullo, David Voges, Michel Kissling, Isabelle Benz, Anouschka Tschudi (Creation) Christian Frey, Chantal Szabo (Consulting). Other partners: Christian Dancker (photography), Andre Koll, Aline Eggert (eg+).
