TBWA for Terre des Femmes: You see what? Then say something.
One in three women worldwide is affected by violence, and 78 percent of women experience sexism in public spaces. On behalf of Terre des Femmes, TBWA \ Zurich is calling for more civic courage.
Anyone who witnesses violence against girls and women and says nothing against it is complicit. Whether in a circle of friends, at work, on a night out or wherever: especially as a man, you should not only look, but also speak up when you encounter sexism and violence against girls and women.
TBWA\Zurich has implemented this call for more solidarity and civil courage in a striking way for the women's rights organization Terre des Femmes: Open men's eyes become open mouths, coupled with the call "You see what? Then say something."
Gesa Birkmann from Terre des Femmes comments: "Sexism and violence concern us all. They rob girls and women of their dignity, their sense of security and their self-esteem. One in three women worldwide is affected by violence and 78 percent women are affected by sexism in public spaces. Only 25 percent of those affected by sexism say someone helped. We urgently need to change that."
The three subjects can be seen in Germany and Switzerland as ads, posters, screens and on social media.
Responsible at Terre des Femmes: Nastassja Wachsmuth (Head of Communications), Gesa Birkmann (Head of Issues, Projects); Responsible at TBWA Zurich: Manuel Wenzel (CCO), Hanning Beland (Art Direction), Martin Stulz (Text), Nadja Stickl (Consulting), Toni Rubera, Carolina Alpiger (DTP), Stephan Sliwensky (Head of Digital); External partners: Artbox (Production), Fulco Smit Roeters (Photo & Image Editing), Rosa Winkelman (Producer).
