TBS and S-PRO: Professional appearance for the software pros
TBS supports S-PRO in repositioning and rebranding. The assignment for TBS: to express the development from a start-up for start-ups to a global partner for innovation-driven companies in the positioning and branding.
S-PRO's founding story sounds like that of a garage company from Silicon Valley. Except that it starts at S-PRO in Ukraine. Two school friends want to develop unprecedented digital solutions. In 2014, they set up their own company - in a former spaceship factory. In 2022, they relocated their headquarters to Switzerland for a well-known reason and continued to successfully drive their vision forward. Within just ten years, S-PRO has grown into a company with 300 employees - with locations in Ukraine, Poland and Switzerland as well as sales offices in Berlin and the USA.
Getting ahead with digital innovation
The software developers' mission: to strengthen their customers' competitiveness in an ever-changing digital world. By enabling customers to achieve their business goals through practical digital solutions. Accordingly, S-PRO's promise is: "Creating sustainable business value through digital innovation".
A flow of dynamic data points
S-PRO combines smart business thinking with innovative IT know-how. This not only manifests itself in programming and the use of new technologies, but also in the development of product innovations and processes. TBS adopts this approach in the design system and illustrates it using a data flow that becomes the defining stylistic element for S-PRO. The dynamic way of working is thus reflected in the entire appearance of S-PRO.
Modern, minimalist, professional
The existing logo was reduced and simplified in the further development. The new look is defined by clear lines that are used with verve to express dynamism. The circular elements and wavy lines add a playful element, but also always make a statement. The typography is much cleaner and more generously applied. The color spectrum has also been refreshed and expanded. The redefined visual language has a more modern feel, showing size and professionalism.
Consistently implemented and introduced
The new positioning and brand story of S-PRO were recorded in a brand booklet and are therefore comprehensible for all employees. TBS also assisted S-PRO with communication planning for Switzerland. The branding was developed across all digital channels and documented in a manual. The website was of course implemented and programmed by S-PRO itself.
