Tattoo action of content and form also at the Street Parade
The tattoo action "Give your Skin a Voice" initiated by Inhalt und Form has already attracted attention at summer festivals such as the "Caliente! Latin Music Festival" and now also set a sign against sexual harassment at the Street Parade.
The Street Parade is a celebration of love, tolerance and respect. Nevertheless, sexual assaults occur every year. With the action "Give you Skin a Voice", a joint action of the city of Zurich and the Bar & Club Commission Zurich BCK, now also at the biggest techno party in the world a sign was set against sexual harassment.
At the parade as well as in various Zurich clubs, removable tattoos with strong statements for self-determination, tolerance and awareness were distributed, drawing attention to the problem where it makes the most sense: on the naked skin.
This with success, according to content and form. How already at the "Caliente! Latin Music Festival the campaign initiated by the Zurich agency was also very well received at the 30th Street Parade. Numerous visitors confidently raised their voices against sexual assault with temporary tattoos, making one thing clear: sexual harassment is out - respecting boundaries is in.
Sexual harassment can be reported anonymously and securely on Zuerich-looks-at.ch.
