Swisscom Young Benefit: Campaign by Mona and Mateo
Using a consistent split-screen technique, the creative agency MONA UND MATEO is showcasing Swisscom’s new youth discount throughout Switzerland—on out-of-home (OOH) media, in movie theaters, online, and on social media.
Swisscom Young Benefit: Youth Discount Meets Premium Standards
Young people have smaller budgets—but no fewer expectations. The new campaign for [... ] plays precisely on this apparent contradiction. Swisscom Young Benefit and resolves it at the same time: 50 percent off the 100 percent best Swiss network. Swisscom commissioned the creative agency MONA UND MATEO to develop and execute the concept, and the agency created a cohesive launch campaign that delivers a high-quality brand experience across all relevant channels.
The central design element is the split screen. It runs through all of the campaign’s visuals and is supported by clear copywriting, stylishly staged imagery, and evocative sound design. The concept isn’t merely visual—it’s consistently applied across every channel.
Split Screen has been consistently developed across all channels
In the movie theater, the split screen is projected onto both halves of the auditorium, both audibly and visually. In the audio spot, the voices are distributed across the left and right channels—so the mechanism works even without a video image. Overall, the campaign for Swisscom Young Benefit Present throughout Switzerland on OOH, DOOH, in movie theaters, online, and on social media.
Sandra Kollinger, Senior Communications Manager at Swisscom, explains: «In collaboration with MONA AND MATEO, we’ve created a campaign that conveys our first-class offerings in language that is both high-quality and tailored to our target audience.»
More information about the offer: https://www.swisscom.ch/de/privatkunden/mobile/abo/young.html
Responsible at Swisscom: Sandra Kollinger, Senior Communications Manager. Responsible at MONA AND MATEO (Concept and Implementation): Elias Schröder, Joschua Eslava, Livia Benz, Nico Yang, Jessica Auer, Miro Berger-Brdar, Veronica Cartillone, Julian Elias Stauffer, Mona Fluri, Mateo Sacchetti. Photography: Krzysztof Jan. Directed by: Yanik Zollinger. Film production: Color Film Studio. Media: Swisscom.
