Swisscom and Wirz are ready for the next level
In the new "Ready for the next level" campaign, Swisscom and Wirz position the network provider as a reliable and innovative partner for the gaming community. The target group is addressed directly where they are: on Twitch, YouTube and other social media platforms.
-0-29-screenshot_0.jpg)
Just recently, Swisscom launched the "Ready for Life" kick-off campaign. "With this campaign, we are also introducing our new communication platform #ready in our gaming engagement," explains Christoph Timm, Head of Marketing Communications at Swisscom.
Fast Internet essential in the gaming age
The market and the e-sports and gaming community have been growing steadily for years, and thanks to technological innovations such as 5G and virtual reality, it can be assumed that this will not change anytime soon. For the 1.5 million people in Switzerland alone who regularly play games on a PC, console or smartphone, nothing works without fast Internet: most games focus on multiplayer or online compatibility.
"The shift to online and cloud gaming makes a high-performance network increasingly important. Swisscom customers are ready for it," says Felix Zürcher, project manager at Swisscom, about the motivation for this campaign.
As a partner to the gaming community, Swisscom is continuing to drive forward the nationwide expansion of its ultra-broadband networks - in addition to other projects such as the establishment of the Swisscom Hero League 2018 and integrated e-sports streaming on Swisscom TV.
Wirz implemented a 30-second film for the campaign, flanked by a pool of entertaining moving image banners on the topics of indoor and outdoor gaming and e-sports. "Ready for the Next Level" has been airing on social media and streaming platforms since Monday.
Responsible at Swisscom: Felix Zürcher (Lead Marketing and Image Communication); Nicolai Reuland (Campaign Lead E-Sport); Nathalie Maibach (Producer); Jürg Brauchli (Creative Director). Responsible at Wirz: Caspar Heuss, Jannic Mascello, Angelo Mabellini, Adrian Busse (creation); Erasmo Palomba, Nadja Kilchhofer (agency producing); Vanessa Lehmann-Spalleck, Fabienne Belci (consulting); Marleen Diener (strategy); Philipp Tschirren (media realization); Anina Eugster (XLAB). Responsible at Dynamic Frame: Luzius Fischer, Ismo Wolffson, Claudio Sipka, Mia Wschiansky (Film Production); Jonas Ulrich (Edit); Samuel Morris (Director); Pascal Walder (Director of Photography). Setting: Stereotype Audio.
