Surf where you want
The telco provider Wingo is giving its mobile subscription customers 1 GB data/month for Europe. Rod Kommunikation has developed the matching campaign.
With the new offer, you can surf just as well in the middle of Rome, Berlin or Paris as you can on Fuerteventura. Figuratively speaking, of course - on a smartphone. Nevertheless, Rod takes the campaign message "Surf wherever you want" literally and sends three dudes on a surfing tour through urban Europe. The creative team used the photo and video material to shape a campaign for various channels.
The campaign is being used throughout Switzerland as of today. It consists of online films in various lengths, social media formats, posters and banners. On Instagram and Facebook, the community was already able to follow the three surfers on their European trip during production.
Responsible for conception, creation and realization: Rod Communication. Producer: Shining Pictures, Sophie Toth / Pascal Duschletta; Director: Jyri Pasanen. DOP: Adrian Kuchenreuther; edit: Wolfgang Weigl; audio: Tracks & Fields / JingleJungle; casting: Aurora Jouffroy; media planning: Mediaschneider.
