Stuiq for Happy: Happy despite "shit happens"

In a world full of excess and exaggeration, Happy wants to stand for honest, authentic products without frills. The Swiss mattress brand wants to offer a good night's sleep at a fair price - and has been doing so for over 125 years. In the new original campaign "Trotzdem happy", the Stuiq agency uses humor to show how a mattress from the cult brand can make everyday life much easier.

A series of visuals, which are used in both digital displays and social media ads, are intended to appeal to the target group - in situations that everyone can relate to. The communication is honest and sympathetic and is intended not only to create more awareness and strengthen the image, but also to build connections. Stuiq relies on an unembellished visual language that captures "shit happens" moments in an original way to emphasize the down-to-earth nature and credibility of the brand.