Studio Wurst sets the scene for Flyer e-mountain bikes
To let consumers know that Flyer also offers e-mountain bikes, the brand is launching a new campaign in collaboration with Studio Wurst.
The Swiss e-bike company Flyer has been around for 25 years - but the fact that the brand also serves the e-mountain bike segment is still too little known. Flyer now wants to change that with a campaign by Studio Wurst. The launch campaign aims to anchor Flyer and the Uproc EVO:X in the consciousness of mountain bikers and at the same time refresh Flyer's image.
Under the motto "Get high - with a little help", a film has been created that stages the new EVO:X and its possibilities. The film was produced with Pango Visual and directed by Mathieu Ruffray, himself a rider in the UCI E-Enduro World Series. The film was used to create short versions for various social and video ads as well as banners. In addition, the e-bike was also captured photographically for print, social, online and POS measures.
Responsible at Flyer: Marco Alessandri (Marketing Manager), Julian Stucki (Marketing Manager), Felix Kühni (Multimedia Creator). Responsible at Studio Wurst: Pedro Moosmann and Nino Zuberbühler; Media: Konnex, Marco Berto; Film: Pango Visual, directed by Mathieu Ruffray; FPV drone pilot Pierre Dupont; Photography: Maxime Giraud and Mylène Gamard; Banner production: Misswolf.
