Studio Wurst provokes for The Big Smoke
The agency Studio Wurst is promoting the eleventh edition of the «Big Smoke» cigar event with a provocative campaign, presenting the event as a stylish indulgence for aficionados.
With pointed headlines, the campaign aims to appeal to the lifestyle of true aficionados and gets to the heart of the moment of pleasure and the ritualistic nature of cigar smoking. The Big Smoke" is staged as both an event and an attitude to life. According to Tobias Hüberli, publishing director of Salz&Pfeffer, the campaign by Studio Wurst has helped the event to become more visible than ever.
The subjects can now be seen in trade and consumer magazines, online, on posters and in the Salz & Pfeffer publishing house's media channels.
Responsible at Salz&Pfeffer: Tobias Hüberli. Responsible at Studio Wurst: Pedro Moosmann, Nino Zuberbühler. Creation: Sandro Heierli, Tobias Natterer.
