Studio Wurst for flyers: Recharge your Life
As part of the launch of a new «Gotour» model, Studio Wurst has implemented various communication initiatives for the e-bike company Flyer. Despite recent developments—which have resulted in job cuts and the relocation of production abroad—marketing activities are continuing.
Touring bikes are still the most popular e-bike category in Europe. The smartly designed e-bikes are family-friendly and perfect for everyday use.
The claim "Recharge your Life" for the implementation of the new Gotour bike shows how stress-free and carefree you can be on an e-bike in the great outdoors, discover new places and recharge your batteries. This resulted in various photos for print, social, online and POS measures as well as two short films for social and video ads.
Update Wednesday: On Wednesday, it was announced that Flyer will cut 150 of 170 jobs and relocate production abroad. In response to an inquiry, it was reported that marketing activities will continue for the time being. The Gotour campaign will not only be used for the Swiss market, but also internationally.
Responsible at Flyer: Marco Alessandri (Head of Marketing), Nicole Bucher (Marketing Manager), Felix Kühni (Multimedia Creator). Responsible at Studio Wurst: Pedro Moosmann, Nino Zuberbühler. Photos: Sebastian Donath.
