Studio Thom Pfister and Winterhilfe call for "Health for all"
To support the Winterhilfe Schweiz association in acquiring donations, the agency Studio Thom Pfister launched a campaign with an easy-to-understand illustration style.
Winterhilfe supports people living on the poverty line in all regions of Switzerland. Over 50,000 people throughout Switzerland receive over CHF 14 million in Winterhilfe benefits every year. The national aid organization relies on donations to finance its work.
The digital fundraising campaign launched last calendar year was created by Studio Thom Pfister and builds on last year's campaigns. 15- and 6-second animations show how you can achieve a lot with very little. The concept is based on the idea that "not everyone can afford health". The concise and easy-to-understand illustration style also characterizes this year's donation campaign. It was launched on July 1, 2024 and is played out via the tried-and-tested channels YouTube, Facebook, Instagram and Google. According to figures, impressions have already increased by 12% in just one month since December 2024.
Responsible at Winterhilfe: Monika Stampfli (Managing Director Winterhilfe Schweiz), Esther Güdel (Head of Communication Winterhilfe Schweiz), Florence Regad Buholzer (Responsible for Marketing and Communication Suisse Romande). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Project Management/Text), Marianne Schoch (Consulting), Roland Zenger (Art Director), Sharon Moor (Graphic Design), Daniel Hackiewicz (Graphic Design & Web Development), Sandro Jungi (Clockwork, Online Marketing), Jerome Diktas (Clockwork, Media Coordinator), Martin Lehmann (Bluebox, Sound).