Studio Thom Pfister sets the scene for the Levi's stores
Bern-based studio Thom Pfister launches the "Real" campaign to publicize Levi's stores - visually based on the current collection and aimed at reviving footfall.
The subjects of the image campaign appear in selected media as well as in stores and are aimed at involving and activating customers - as well as drawing attention to the new collection.
The illustrations by Studio Thom Pfister focus on the current mood of the collection and make reference to the images.
