Studio Thom Pfister sets the scene for the Levi's stores
The Bern-based studio Thom Pfister is launching the «Real» campaign to promote the Levi’s stores—visually inspired by the current collection and aimed at revitalizing foot traffic.
The subjects of the image campaign appear in selected media as well as in stores and are aimed at involving and activating customers - as well as drawing attention to the new collection.
The illustrations by Studio Thom Pfister focus on the current mood of the collection and make reference to the images.
