Studio Thom Pfister for Javier Reyes: Fluid designs for the joy of life
For fashion designer Javier Reyes, the agency Studio Thom Pfister has created a campaign designed to encourage women to treat themselves every once in a while.
Javier Reyes presents clothes that celebrate life and the moment as much as the women who wear them. They invite you to briefly break out of the spirit of the times, which has been trimmed to thrift, to indulge in a little luxury, to indulge in the beautiful and elegant without a guilty conscience. Reyes sees elegance as something extravagant and thus exactly what we all need more of at the moment. Moreover, merino in rich eggplant promises security and profound confidentiality, Scottish wool check in muted blue combines romance with traditional craftsmanship, metallic shimmering silk is unabashedly extravagant and luxurious. The designer found the inspiration for the collection in his customers; all women who have realized that every moment is unique and therefore wants to be lived with all senses.
Material is found in pictures
Studio Thom Pfister gives the visual appearance to the campaign images. Inspired by the materiality and joie de vivre that the collection conveys, fluid designs have been created, some of which incorporate the metallic colors of the fabrics and are as individual as the women who wear Reyes fashion.
Responsible at Javier Reyes: Javier Reyes (fashion designer, overall responsibility), Silja Baumann (assistant). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Noemi Buenzli (Illustration, Graphic Design), Ursula Rytz & Laura Capponi (Consulting). Photographer: Elena Kuznetsova (Studio Kuznetsova). Model: Celine Loetscher for Scout Model Agency, Hair & Make-up Jarmila Kovacovsky.
