Studio Marcus Kraft launches campaign for Zurich Theater Spektakel
The 40th edition of the Zürcher Theater Spektakel will take place from August 15 to September 1, 2019. Studio Marcus Kraft has once again conceived and designed the campaign. Collage-like works by Zurich artist Monique Baumann form the main element.
The source material for the artistic realizations were photographs of various theater, dance, performance and music productions from the current festival programme. The photographs were edited by Monique Baumann.
"We are delighted that we were able to work with the internationally renowned artist Monique Baumann this year. Her intuitive and analog way of working is a perfect fit for Theater Spektakel," says Art Director and Designer Marcus Kraft.
The campaign was implemented in all digital and print media and builds on last year's redesign of the corporate identity.
"This year's campaign is the logical continuation of the path we took last year: the program is at the heart of the communication. At the same time, the collaged implementation of the subjects gives the campaign a new and fresh look," says Matthias von Hartz, artistic director of the Zürcher Theater Spektakel.
Responsible at Zürcher Theater SpektakelDelphine Lyner, Veit Kälin, Matthias von Hartz (Co-Head); Esther Schmid (Head of Communications); Josefine Stähli (Head of Operations). Concept, art direction and designStudio Marcus Kraft in collaboration with Marlon Ilg. Campaign subjectsMonique Baumann. LayoutMichel Fries. Web development: Highfive.
