Petting poster
This year's campaign of the Geneva Animal Protection SPA invites you to touch it. Once again, Havas Genève is responsible for the creation.
The main message of the summer campaign: The first contact between an animal and its owner is often created by a simple gesture, a stroke, a first caress. Thus, the two posters that were put up in the largest shopping center in Western Switzerland, the Centre de Balexert, invite to be petted. They show the silhouettes of a dog and a cat - filled with fluffy fake fur that is supposed to come close to real fur.
After a short hesitation, apparently, not only children enthusiastically grab, but also adults. The gesture of touch - a natural reflex, which not infrequently ends with the adoption of the animal. The aim of the campaign is to invite passers-by to the open day of the SPA Geneva on September 17, where they will meet the real homeless animals.
The campaign was realized and supported by the long-standing agency Havas Genève, as well as the Balexert shopping center, which provided the billboards. In addition, Neo Advertising contributed 15 digital advertising media throughout the center tower and an 18-meter screen to promote the day. (hae)
Responsible at Havas Genève: Damien Fournier, Henri Balladur (Managing Director); Gabriel Mauron (Creative Direction); Thibaud Genevois (Text/Concept); Pierre-Olivier Gardello, Simeon Brandner (Art Direction); Laurine Veuthey (Account Manager); Gobet Rutschi (Printing). Régie publicitaire: Neo Advertising.
via Cominmag.ch
