Stimorol and Ogilvy turn chewing gum into music
As part of the current Stimorol campaign "You Feat Stimorol" by Ogilvy, a DJ app is being launched with which individual tracks can be mixed from chewing gum packs. The best track will be produced by Nickless.
Under the motto "You Feat Stimorol", Ogilvy has developed a musical digital campaign for the chewing gum brand with an activating idea that is intended to raise the profile of Stimorol among the young target group. "Generation Z is creative, very individual and wants to help shape things," explains Bruce Roberts, ECD at Ogilvy. "We give them the opportunity to express themselves and win a unique prize: Fame."
Each pack of chewing gum can be scanned with the app and unlocks additional sound packs for each flavor, giving users more creative options when mixing.
The Swiss musician Nickless will select a track from all the submissions and produce the next song from it. "The collaboration with Nickless and the overall concept offer the target group added value and make us stand out as a brand," says Sarah Baur, Brand Manager Stimorol & V6 CH.
Broad support and media presence
The overall concept for the campaign was created by Mstudio and Ogilvy. The measures are now in use and include numerous subjects and moving image content on various channels such as TV, online, social media, DOOH and at the POS.
Responsible at Stimorol: Claudia Weber (Marketing Lead CH Perfetti Van Melle), Sarah Baur (Brand Manager Stimorol & V6 CH). Responsible at Ogilvy: Bruce Roberts, Julia Fuchs, Gabriel Schuster, Jehmsei Keo, Florian Siegrist (Creation) Dany Boletas, Carlyn Ngwa (UX/UI), Felicia Aepli (Motion Design), Gisela Widmer, Franziska Saxer, Kira Vaterlaus (Consulting) Kim Prinzing, Kathrina Seiler (DTP), Jan Wozniak, David Suppiger, George Bondoc, Diana Stoica, Camelia Rizea, Sebastian Bratu, Codrat Florea, Bassam Assoum (Technology). Responsible [M]studio: Martin Distl (Managing Director), Mariella Hummer (Project & Content Manager). Other partners: Photographer & Director: Mat Neidhardt (represented by Emeis Deubel); Moving Image: Mat Neidhardt & Moritz von Lüpke; Postproduction: PX1 Berlin; Styling & MakeUp: Amanda Samantha Brooke; Digital Operator: Cansu Cantas; Casting: Sucuk Casting Zürich; Production: Studio Neidhardt: Aliza Berger; Hastings: Yannick Schmuki (Producer), Riccardo Passani (Sound Engineer); Universal Music Group: Eva Wiest (Brand Partnerships).
