Capricorn children's book

Jung von Matt and Graubünden Ferien launch the children's book "Gian and Giachen and the fearless snow bunny Vincenz" as part of the winter family campaign.

Gian&Giachen_Kinderbuch_Cover-2

Gian and Giachen trudge through the white mountains of Graubünden. But there's another one: Vincenz the snow hare. The two ibexes are terrified of him. And of course they can't let that happen to them. This is how the story of the children's book "Gian and Giachen and the fearless snow hare Vincenz" begins. In its usual witty and humorous format, it tells a new adventure of the two cult ibexes. Lovingly illustrated by Amélie Jackowski, the book is now available in German, Romansh and English.

Gian%26Giachen_Kinderbuch_Cover-s

Family vacations like a picture book

GRF is breaking new ground with the children's book. "The illustrated adventure of Gian and Giachen is intended to whet children's and their parents' appetites for winter in the mountains in a charming way," explains CEO Martin Vincenz. "But it's not just an exciting story, it's also intended to get children thinking. After all, the book is also about conquering fears." In addition to the reading pleasure, those who own the book can also enjoy attractive family offers and take a vacation at the book's locations.

Gian%26Giachen_Kinderbuch_Innen-s

Readings with Gian and Giachen

The two Graubünden natives who have been lending their voices to the ibexes in the TV commercials for years - comedian Claudio Zuccolini and singer Sergio Greco - are appearing in public for the first time as Gian and Giachen for readings of the story. Thanks to large hand-sewn "Gian and Giachen" puppets, the ibexes themselves tell the story of their adventures. The book is available in stores and Grisons fan store available.

Responsible at GRF: Martin Vincenz (CEO) Marc Held (Marketing and Communication). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction) Alain Eicher (Text) Lukas Frischknecht (Art Direction) Marco Dettling, Marie Leggeri (Consulting) Christoph Kinsperger, Cosima Lang (PR). External partners: Amélie Jackowski (illustrations) NordSüd Verlag.

More articles on the topic