Instead of Black Friday: Wingo announces "Red November"
Wingo is showing its colors in sales and is calling out "Red November". In a central role: a zebra that changes its stripe color.
How to stand out from the crowd of Black Friday promotions is a challenge every year. Wingo has already proven in the past that Black Friday doesn't have to be Friday with its "Black November" campaign. In 2024, the color will also be changed. Because "Red is the new Black".
The offers are correspondingly attractive: From discounted mobile subscriptions and the Internet subscription Start to the Internet TV Bundle Plus, Wingo is offering some very attractive deals in November.
As always, the offers are presented in a charming and entertaining way by Wingo testimonials Charles Nguela and Alexandre Kominek. They are prominently supported in the creative realization by a third testimonial: a zebra, whose black stripes turn into red stripes in the spirit of Red November. The backdrop, equipment and suits of the protagonists also change color - which is also intended to encourage the target group to switch mobile or Internet providers.
TV commercials, DOOH, various static and moving social media formats, display ads as well as a radio and a cinema spot were produced. All in color, of course.
Client: Wingo. Media: Mediaschneider and Wingo. Film production: zweihund GmbH. Photo production: Sebahat Film+Foto GmbH, Dan Cermak. Image processing: Lorenz Wahl and Ansichtsache AG. Responsible at Neu Creative Agency GmbH: Adrian Staehelin, Nicole Vizcardo, Adriana Stepanov, Ibtissam Aiterrami, Nico Ammann, Andrea Braschler.
