Runway West: Three new spots for the "Talk about Organ Donation" campaign
With three new short public service announcements, the Federal Office of Public Health (FOPH), in collaboration with the Swisstransplant Foundation, aims to further encourage the Swiss public to talk about organ donation. After all, only when family members know their loved ones’ wishes can they make decisions in accordance with those wishes.
The national organ donation campaign launched in 2016 under the guiding idea "Talk about organ donation" is being continued with three new spots. Once again, the complex topic is approached with lightness. The three short spots stage the topic of talking about organ donation in a refreshing family setting. The aim is to place the topic of organ donation right in the middle of life. Whether it's yoga, virtual reality or a cozy evening watching TV, family members are confronted with the topic of death in everyday situations in a surprising way - and talk to their loved ones about their decision.
Mix of measures: Talking on all channels
The campaign will also have a strong media presence in the public this fall. The new spots are the core of the communication offensive and will be seen on TV as well as online from September 4, 2017. This will be accompanied by a cross-media package of measures that will attract attention via social media channels, PR and media work, and participation in the European Organ Donation Day (EODD) on September 9, 2017, on the Bundesplatz in Bern.
Responsible at the Federal Office of Public Health FOPH: Adrian Kammer (Head of Campaigns Section), Cinzia Pastore Ferrari (Project Manager Campaigns), Susanne Nyfeler (Co-Ltg. Transplantation and Reproductive Medicine Section and Co-Ltg. Organ Donation Campaign), Christa Käser (Research Associate). Responsible at Runway West: Eva Bajer (Creative Director), Priska Bärtschi, (Text/Concept), Beat Egger (Freelance Text/Concept), Harry Woschitz (Strategy), Jürg Neuenschwander (Head of Consulting), Jan Jenny (Consulting), Dominik Krattiger (AD), Antje Karlfeld (AD Online), Vera Büsser and Valentina de Pasquale (Graphics). Responsible at Contcept Communication (PR and Social Media): Barbara Ryter, Managing Partner Daniela Zivadinovic (Senior Consultant), Laszlo Ceh (Community Manager), Hadrien Jean-Richard (Digital Media Consultant). Production spots: Shining Pictures, Sophie Toth (Executive Producer), Ari Zehnder (Director). Partner: Jingle Jungle (sound), ZipMedia (media), Xeit (web and online).
