Celebrity chef Meta Hiltebrand advertises for Gehrig Group in 40 campaign spots from Corpmedia
The Gehrig Group is relying on the expertise of celebrity chef Meta Hiltebrand to promote its innovative cleanPLUS subscription. In a comprehensive campaign by Corpmedia, she uses her unmistakable style to promote the uncomplicated and needs-based cleaning solution in the catering sector.
If you work in the catering industry, you have more important things to do than deal with the details of washing-up liquid. With the Gehrig Group's cleanPLUS subscription, this is a thing of the past. The renowned storytelling experts at Corpmedia chose Meta Hiltebrand as their testimonial - a chef who knows her way around the industry and doesn't mince her words.
Thanks to the Corpmedia Storyworld framework, an impressive campaign was created in one day of shooting: 40 videos, 91 format adaptations and 73 photos that can be played out flexibly via paid and organic channels. "The modularity of our content offers a wide range of possible uses and increases the fun for our audience enormously," says Timo Wäschle, Managing Director of Corpmedia.
Responsible at Gehrig Group: Manuel Marzorati, Carina Kugler. Responsible at Corpmedia: Timo Wäschle (concept, text, production management, coaching), Nathan Probst (camera, editing, grading), Byron Trieb (assistant), Simon Gasser (sound)