Spinas Civil Voices wants to protect people on the run from the cold
For the first time, Spinas Civil Voices is implementing the current winter campaign for the UN refugee agency «Switzerland for UNHCR.» Featuring powerful images of people fleeing their homes—with the logo literally serving as the campaign’s “roof”—the campaign aims to raise awareness and collect donations.
Around 120 million people are currently on the run. This is more than ever before in human history. Many displaced people are threatened by winter. Children, women and the elderly are particularly vulnerable to the icy temperatures.
Whether in refugee camps in countries such as Syria, Lebanon and Afghanistan or with people displaced by war in Ukraine: the UNHCR is on the ground and is also providing help thanks to donations from Switzerland. With emergency shelters, tents, beds, blankets and heaters, the United Nations refugee organization enables those who have fled to survive the winter.
This help is symbolized by the protective hands of the UNHCR logo, which are, however, embodied by the real hands of the donors. The result is impressive images of people seeking protection while fleeing, who receive urgently needed support thanks to the UNHCR and the donors.
People are encouraged to donate via DOOH posters, banners, social media ads and traditional donation mailings in letterboxes. A DRTV commercial in the run-up to Christmas provides additional support for fundraising.
Responsible at Switzerland for UNHCR: Fanny Dardeau (Head of Individual Giving), Silvia Burisch (Individual Giving Manager), Bogdanka Jovanovic (Donor Engagement Manager). Responsible at Spina's Civil Voices: Susi Kammergruber, Steph Huwiler (creative direction), Andrea Duttweiler (text/concept), Nicolas Stark, Soraya Janser (graphics), Tom Malecha, Filme von Draussen (video production) Corinne Bucher (consulting).
