Spina's Civil Voices: With typo-drama against inequality
Solidar Suisse is seeking support in the fight against global inequality—with a campaign that gets straight to the point.
Since the beginning of October, Solidar Suisse has been going public with a visually unusual campaign. The new appearance, created by Spinas Civil Voices, relies on typo-drama. Pairs of words with blatantly unequal sizes and font styles are intended to trigger a mental picture of the reality of global inequality - how people are exploited for profit, wages are squeezed and rights are disregarded.
With its bold appearance, the development organization with roots in the Swiss trade union movement presents itself as a champion against inequality. The antidote to extreme inequality is solidarity. Committed people are invited to support Solidar Suisse in its worldwide project work for fair work, social justice and democratic co-determination. The campaign is cross-media: Posters, DOOH, YouTube and social media ensure attention and thus lay the groundwork for subsequent fundraising measures under the umbrella theme "We fight inequality".
Responsible at Solidar Suisse: Susanne Rudolf (Campaigns), Benjamin Gross (Head of Marketing & Communication), Anna Marchini Camia (Visual Communication), Christian von Allmen (Public Fundraising), Sylvie Arnanda (Communication and Media Romandie). Responsible at Spina's Civil Voices: Nicolas Stark, Beat Egger (creation), Susi Kammergruber (CD), Janine Frei (consulting), Lorenz Spinas, Gaby Füchslin (strategy). Corporate Design: Notice. Photo: Maurice Haas.
