Spina's Civil Voices for Pfadi Movement Switzerland: Must be an ex-Pfadi
In its latest campaign, the Zurich-based agency Spinas Civil Voices shows that the Scouts are much more than just wet socks and «Country Roads» around the campfire.
In the Pfadi, buddies become best friends, couch potatoes become outdoor fans, and tranny bags become creative minds. In addition, there is the conviction that in the largest youth organization in Switzerland, the approximately 50,000 members can experience more than in any virtual world.
Because this needs to be said again and again, the Swiss Scout Movement has commissioned Spina's Civil Voices with a broad-based image campaign.
The first of these was "Once a Pfadi, always a Pfadi" in the summer of the 2022 national camp. Now posters and moving images follow "Must be an ex-Pfadi".
The campaign tells the story of how Scouting ingenuity carries people forward throughout their lives. And Spina's Civil Voices even put them on the pedestal: The campaign was at the Swiss Out of Home Awards 2023 awarded with silver.
Responsible at the Swiss Scout Movement: Nina Frank (Head of Core Task Communication), Fabiano Vanetta (Project Office Public Relations). Responsible at Spina's Civil Voices: Stephan Huwiler, Matthias Freuler (creation), Soraya Janser (graphics), Tullio Tomasini (consulting), Simon Opladen (photography), Youri Laubscher (image retouching).
