Sodastream: Spring fizz with "Push it real good"
To kick off the outdoor season, SodaStream is launching a campaign for its new «Fizz&Go» bottle. The campaign centers on a Swiss German rap commercial, accompanied by a wide-ranging digital and OOH campaign.
SodaStream is accompanying the launch of the Fizz&Go bottle with a nationwide campaign, focusing on a targeted approach to environmentally conscious consumers. The measures have been running since Monday until the end of May - in the context of Earth Month and the start of spring - and include TV replay ads, digital placements, YouTube and activities on social media.
The centerpiece is a 15-second spot with rap elements in Swiss German, which ties in with last year's "Push it real good" campaign but gives it a tongue-in-cheek update.
The clip positions the new bottle as an everyday accessory for on the go and highlights both the three available color variants and the interplay with the syrup options.
The product launch also includes a promotion: until June 1, the new bottle is free with the purchase of a sparkling water maker.
