This is how Aeris wants to take off with office furniture in Switzerland
The German office furniture manufacturer Aeris is taking on the problem of a sedentary lifestyle and now aims to strengthen its presence in Switzerland through a broad-based campaign.
With the new advertising campaign launched in June, office furniture innovator Aeris is now aggressively promoting its vision of life in motion and the compatibility of lifestyle, ergonomics and health in Switzerland as well. The furniture is tailored to people's needs through special movement technologies.
The campaign aims to increase visibility in Switzerland while supporting local specialty retail partners. The campaign will be played across all marketing channels - online, print, specialist retail, social media.
The approach: to raise awareness about the links between lack of exercise and back pain, sluggishness and poor performance by asking targeted questions such as "If we all sat there like question marks, who would find the answers?" In addition to the campaign, a website with an integrated online store will also be launched in Switzerland.
